Our Garden
Our Garden
ux/ui design
ux/ui design
ux/ui design
brand design
brand design
brand design
interaction design
interaction design
interaction design
10 Weeks | Solo Project
10 Weeks | Solo Project
Our Garden is a service designed to promote conservation within the younger generations. It achieves this through creating a space allowing you users to explore and immerse yourself in nature, through building community and self reflection.
Our Garden is a service designed to promote conservation within the younger generations. It achieves this through creating a space allowing you users to explore and immerse yourself in nature, through building community and self reflection.
brief
brief
How can the Woodland Trust engage younger generations in preserving natural habitats in the UK?
How can the Woodland Trust engage younger generations in preserving natural habitats in the UK?
objective
objective
The main objective is to bring more visibility to the work which the Woodland Trust complete engaging more people in conservation. The Woodland Trust is the UK's largest woodland conservation charity, dedicated to protecting and restoring woods and trees. They work to secure a future for the UK's native woodlands.
The main objective is to bring more visibility to the work which the Woodland Trust complete engaging more people in conservation. The Woodland Trust is the UK's largest woodland conservation charity, dedicated to protecting and restoring woods and trees. They work to secure a future for the UK's native woodlands.
core audience
core audience
For this project, I classified younger generations as Gen Z (1995 -2012) and Gen Alpha (2012 - Current) They are the generation who will make the biggest impact in the future.
For this project, I classified younger generations as Gen Z (1995 -2012) and Gen Alpha (2012 - Current) They are the generation who will make the biggest impact in the future.
Community Focused
Community Focused
Exploration Focused
Exploration Focused
problem
problem
With rising pressure of global warming there is more need to look after our natural habitats than ever. However there are many barriers to action: geographical, economical or education. The worlds most conscientious generation are finding it hard to really get in touch with nature.
With rising pressure of global warming there is more need to look after our natural habitats than ever. However there are many barriers to action: geographical, economical or education. The worlds most conscientious generation are finding it hard to really get in touch with nature.
<50%
<50%
of the British population do not have access to a park within walking distance
of the British population do not have access to a park within walking distance
88%
88%
of young people (18-24) in the UK reported feeling lonely to some degree
of young people (18-24) in the UK reported feeling lonely to some degree
53%
53%
decline in UK woodland wildlife species since 1970
decline in UK woodland wildlife species since 1970
Exploring the problem through interviews and focus sessions resulted in a range of 'How Might We' statements. These provided evidence based problem areas to tackle and formed a foundation in which the app was built on.
Exploring the problem through interviews and focus sessions resulted in a range of 'How Might We' statements. These provided evidence based problem areas to tackle and formed a foundation in which the app was built on.
Time Management
How might we aid people to create time to explore and experience their local habitats
How might we aid people to create time to explore and experience their local habitats
Immersion
How might we educate those in natural habitats without decreasing from the experience
How might we educate those in natural habitats without decreasing from the experience
Personal Accountability
How might we provide clear and visual feedback on the users actions
How might we provide clear and visual feedback on the users actions
3rd Spaces
How might we merge existing hobbies to include a focus on nature/ natural habitats
How might we merge existing hobbies to include a focus on nature/ natural habitats
If I go on a walk, I try not to get my phone out, because then I feel like I'm not enjoying it, and I have done that. I've gone on walks and I may have just been on my phone
If I go on a walk, I try not to get my phone out, because then I feel like I'm not enjoying it, and I have done that. I've gone on walks and I may have just been on my phone
Route Finding
Community Exploration
Activity Log Book
Route Finding
Community Exploration
Activity Log Book
Route Finding
Community Exploration
Activity Log Book
concept
concept
The final design focused on 3 main focus areas in order to inspire and ensure a route to a conscious and continued effort towards conservation.
The final design focused on 3 main focus areas in order to inspire and ensure a route to a conscious and continued effort towards conservation.
Exploration
Through immersing themselves in nature, the users gain a greater appreciation for natural environments
Community Building
Younger generations continuously search for 3rd spaces to meet new people, satisfying these needs through conservation efforts maximises visability.
Reflection
Allowing time to reflect on their experiences in nature, provides a time to appreciate their surroundings and understand it's importance.
Exploration
Through immersing themselves in nature, the users gain a greater appreciation for natural environments
Community Building
Younger generations continuously search for 3rd spaces to meet new people, satisfying these needs through conservation efforts maximises visibility.
Reflection
Allowing time to reflect on their experiences in nature, provides a time to appreciate their surroundings and understand it's importance.
Exploration
Through immersing themselves in nature, the users gain a greater appreciation for natural environments
Community Building
Younger generations continuously search for 3rd spaces to meet new people, satisfying these needs through conservation efforts maximises visability.
Reflection
Allowing time to reflect on their experiences in nature, provides a time to appreciate their surroundings and understand it's importance.
Our Garden
Our Garden
It's yours to explore
It's yours to explore
We create a space allowing you to explore and immerse yourself in nature, through building memories and connections
We create a space allowing you to explore and immerse yourself in nature, through building memories and connections
Your Projects
A portal to the community: featuring events, updates, and live chat. Aiding users to feel more connected to the conservation efforts they complete.
A portal to the community: featuring events, updates, and live chat. Aiding users to feel more connected to the conservation efforts they complete.
Exploring Events
A space to join activities in natural habitats, from conservation acts to bird watching while learning about nature and building community.
A space to join activities in natural habitats, from conservation acts to bird watching while learning about nature and building community.
Clearing Head-Space
Once route is chosen, the app locks the users phone allowing the route to be seen and the control of music. Removing distractions and encouraging the user to be fully immersed on their walk.
Once route is chosen, the app locks the users phone allowing the route to be seen and the control of music. Removing distractions and encouraging the user to be fully immersed on their walk.
Learning Opportunites
In-Situe learning provides the user to take greater note of their surroundings while providing them with knowledge about the environment. These learning opportunities pop up as the user follows their trail.
In-Situe learning provides the user to take greater note of their surroundings while providing them with knowledge about the environment. These learning opportunities pop up as the user follows their trail.
reflection
reflection
This project was focused around boosting education and the uptake of conservation. The app focuses on immersion allowing deeper connection with nature, consequently boosting interest in natural spaces.
Aiding users into completing acts of conservation was the biggest challenge. I believe with further development creating a progressive task system much like Duolingo could provide more incentive.
This project was focused around boosting education and the uptake of conservation. The app focuses on immersion allowing deeper connection with nature, consequently boosting interest in natural spaces.
Aiding users into completing acts of conservation was the biggest challenge. I believe with further development creating a progressive task system much like Duolingo could provide more incentive.
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want to see more?
